A timeless <span class = "text-highlight">brand identity </span>for the audacious Bahraini women.
You don’t get to work on a project like this everyday. I enjoyed collaborating with my team to help shape the brand identity for the first monument dedicated to the Bahraini women.
Athar is a beautiful monument located in the Kingdom's capital city, Manama. Unveiled on December 1, 2022, coinciding with Bahraini Women’s Day, Athar stands as a tribute to the achievements of Bahraini women.
Our mission was to develop a unique brand identity that honored the monument's significance and paid tribute to Bahraini women for their historical achievements and societal influence.
For the brand logo, I drew inspiration from the monument’s unique architecture, which represents the sea, women, innovation, and achievements. I took the brand identity beyond just logo and colour palettes and brought it to life on billboards and social media. The interactive landing page showcases information about the monument’s background and the role of Bahraini women in society through dynamic video sliders and real-life imagery.
